About Us

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Halloween By Design

An annual Halloween bash celebrating design, film, and food - all to help raise funds and awareness for Central Texas nonprofit organizations. Founded in 2018 by entrepreneur, musician and community advocate, Lurleen Ladd.
Lurleen’s unabashed love for Halloween and dedication to serving her community inspired her to create a philanthropic festival that celebrates all-things-Halloween.

Our Team

  • Lurleen Ladd

    In addition to a love for Halloween, Lurleen is a singer songwriter and co-founder of the Shade Project.
    lurleenladd.com

  • Cassie LaMere

    Cassie LaMere has been designing and producing curated events in Austin, Texas for over 10 years. Her commitment to excellence is exhibited in every aspect of her work and she brings a unique, fresh point of view to each project.
    cassielamereevents.com

  • Holly McCord

    Holly is always looking for an excuse to dress up or pull a few pranks. She loves EVERYTHING about Halloween and all things witchy! She’s the first one in the haunted house and you’ll even catch her still trick or treating. solidgoldsocial.com

  • Caroline Ladd

    Caroline is a visual artist and graduate of Maryland Institute and College of Arts. Her beautiful, spooky artwork has been an annual feature of HBD. carolineladd.com

  • Breakaway PR

    Breakaway Public Relations is an Austin, Texas-based public relations firm that builds awareness, influence and reputation for lifestyle brands and nonprofit organizations. We are passionate about telling the stories of clients who place a premium on sustainability and social impact. breakaway-pr.com

  • Happy!

    Hi my name is Happy. As in, Happy Halloween!! Halloween is my favorite cause i know “lots of TRICKS and I love TREATS!”

  • Amber Perley

    Loves All Things Halloween!
    Libra, Fashion Designer, Photographer, Marketer and Web Developer! Honored to design the new Halloween by Design website!
    amberperley.com

  • Austin Visual Design

    Debbie Burns and Pam Kurr along with their design team can transform your home, party or event from ordinary to extraordinary! Facebook Page